Many people who launch a business, and develop strategies online, wonder if content marketing can have an effect when it comes to persuading and attracting customers to your business. The answer is YES, are you surprised?
The text is the main tool for every marketing professional and has been constituted as an essential strategy to grow a business.
If you want to keep your business growing and not stuck, the best option is to create new and fresh content constantly and quality content, this way you will bring value to your readers and gain visibility for the network.
In addition to communicating, the objectives we must keep in mind are informing, persuading, selling, entertaining, and we cannot forget to create an empathy with the user to create an emotional connection. In this, we must focus on writing because after all, our ultimate goal is none other than increase our sales.
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Tips to improve your strategy
Before I teach you some tips, I would like to explain to you what is one of the most effective techniques of marketing, had you heard of copywriting?
Copywriting consists of creating messages with the aim of influencing a particular audience. And the way to influence them is by making them take concrete action, be it a purchase, fill out a form, and download a document, that is, any action of value for our company.
And to get this technique to work perfectly, here are some useful tips:
Find a topic that interests your audience
Your role here will be to find the topic you are going to talk about. Do not forget that the theme must be related to your product. Because if you choose to write about something that many people are looking for on the net, but it is not related to what you sell, your strategy will not work.
Another option is to find, within our theme, which keywords are the most searched on the Internet and depending on this, decide one topic or another. One tool to identify these keywords is the Adwords Keyword Planner.
Make it attractive
In addition to the idea you want to communicate, there are other issues that are important, such as its structure. The article has to be attractive and easy to navigate through it.
For this, a good article must have images and videos (when appropriate). In addition, paragraphs should be short, must have subheadings and bold words highlighted, so that the reader can scan quickly and get an idea of??What the text is about.
And finally, the language should be simple and close, adapted to our client. If my client were a programmer, it would be great to talk with a technical language (HTML, CSS, PHP …), but if my client is not an expert on these issues and his profession is another, we could be boring and disconcerted, so if not You want to leave your page, use a simpler language.
Quality, non-advertising article
We all know that what a reader sets first is the headline and the first paragraph of the text. If you engage them, they will continue reading and take an interest in what you are telling them. But if this does not happen, they will leave your page and more, they may not return.
So what do we have to do to make a visitor trust us and hook them up? Although our intention is to attract customers, we cannot be so direct and promote ourselves in the article saying that we are the best in that sector. That is an advertising article and that is not our task.
What we must do is to satisfy the needs of our public, providing valuable content and then, at the end, show the information that interests us.
Imagine that you have a fantastic website, easy to navigate through it, and also quality articles, which add value to the user. But the problem is that no one comes to our page. That’s when you should stand and say “what am I doing wrong?”
SEO positioning is essential to drive traffic to your website. So if you have not done anything to position your page, you must take action on the matter.
Are you aware of how important it is that your page comes out in Google in the first results? What do I have to do to get it? This is not achieved overnight, but let’s starts little by little: use keywords in the text, try to make the URL friendly, use tags and get links to your posts.
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Call to Action
A Call to Action (CTA) is an action call that suggests you do something concrete. You should analyze where you want to place that button on your website and where you want to take that new person who is visiting your website.