Using video to boost social media engagement

If you really want to make an impact on your social media engagement, do it with video. Over recent years, the incorporation of video has become the norm for many large corporations in their social media campaigns. However, it is surprising how many businesses are still neglecting video in their social media strategies.

As highly visual creatures, people prefer seeing video content over other types of content and as such, video content is a must for successful social media engagement with customers. Here are some tips:

  1. Post the right type of content

Posting the right content on the right platform is essential. Video clips should be short and entertaining rather than focusing on drawn-out product plugs, for example. If people are already following you, then your posts appear on their feed. They might not want product information, so don’t just post any old thing and hope for the best, it must be about engaging them.

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  1. Put your best first

You only get a couple of seconds to grab interest and attention so those first few frames must be the best and most compelling. Get help from a PR Agency Cheltenham like

  1. First impressions

An often-overlooked aspect of posting video is creating a custom thumbnail. This puts you in charge of the image and keeps it brand-focused and consistent across all platforms. This is the image that shows before the video plays, it’s got to be catchy so people want to press play.

  1. Use your brand story to connect

Focus on what makes your brand unique from the others. Story telling is a popular trend and it aims to encourage the audience to feel a part of something bigger than themselves. Boosting engagement can be achieved by telling the story of what your brand stands for in a way that authentically benefits your audience.

  1. Avoid cross-posting the same content

It will only annoy people if you upload the same content to different social media platforms without adjusting or modifying it. It looks lazy, will easily irritate and make the brand look like they don’t know how to use social media.

  1. Engage on Facebook

Facebook’s news feed algorithms give more weight to video, especially videos that aren’t linked out, giving them a far greater chance of being viewed. Video content is more likely to be shared and the more this happens, the more visibility the video will be awarded by the algorithms. It’s important to be aware that Facebook has a default setting which allows videos to play without sound. As many as 85% of videos are watched without sound, so it’s important that visuals are eye-catching and text is clear.

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  1. Stay in the forefront with Instagram

There are hundreds of millions of Instagram users who spend on average 20 minutes day on the platform. Therefore, this is a great tool for staying at the forefront of customer’s minds by using short branded video clips that are very engaging and with clear call to actions.

Richard Anderson


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