An SEO Consultant like those who work for companies such as www.rycomarketing.ie/seo-services/seo-consultant/ can help business owners in a number of different ways. All of these will help to improve the visibility of the company as well as leading to an increase in customers and sales.
- Keyword Research – an SEO specialist can help you with keyword research as they are highly skilled at identifying relevant keywords and phrases that your target audience is using to find the products and services that you are offering.
- Website Audit – it is important that before you embark on any SEO campaign that you have an audit completed on yoursite. This will help to identify whether there are technical SEO elements that have not been completed and whether your site has any toxic backlinks. Remedial works may need to be carried out before an SEO campaign begins.
- On-Page SEO – a specialist will be able to carry out any on-page work that is needed to help your website rank higher in the search engine listings. There are lots of different aspects to on-page SEO and this can include meta descriptions, headings, the URL structure of your site and the content that you have on your website.
- Off-Page SEO- this is where link building takes place and this should always be done after a website audit has been carried out and once on-page and technical SEO has been completed. This will help to ensure that your link building has the highest possible impact.