Not only is the font you choose for your website integral to your ability to successfully communicate messaging to your audience but also it plays a key role in the overall design and appearance of your online presence.
Choosing a font isn’t always an easy task, so let’s take a look at some of the things to consider when making your decision.
How versatile is your chosen font?
The most successful fonts are highly versatile and can be used at different weights, including bold and extra bold. This versatility will enable you to highlight certain sentences and individual words, bringing extra contrast and dimension to each web page.
Do your fonts work harmoniously together?
While there are no specific rules that limit the number of fonts you can use on your website, professionals specialising in web design Exeter will generally recommend not using more than three.
Working with a web design company can make the process of achieving a high-quality website easier than trying to do everything yourself. When looking for a company that specialises in web design, such as //exeter.nettl.com/digital/website-design/, it is important that your chosen team can demonstrate an understanding of how to use fonts to support the successful communication of your brand messaging to drive a positive return on investment.
Is your font accessible?
There are many helpful guides available online that explain how to choose design elements that are accessible to all visitors. Generally, simpler fonts are best for overall readability and versatility, as fonts with lots of detail can be difficult to read unless they are very large and can look confusing at a heavier weight.
What image or feeling does your chosen font convey?
From cursive fonts with a romantic look to simple fonts with a professional tone, it can be helpful to write down a handful of adjectives for each font you are considering. This will help you choose a font that aligns with your brand’s personality and enables you to make the right first impression every time someone lands on your website.
