You may think that your website could use some updating if you’ve had it for a long time. For consistency, if you’re rebranding, or introducing a brand new logo, your website needs to reflect these changes. Re-designing is done for many reasons:
- Staying current and engaged
- You want to make changes to your website
- Blogs or interactive features
- Start selling online
A website that is updated regularly will create the best impression for your business. Imagine that it is a shopfront which is open all year long. It would be foolish to have outdated information on your website. You wouldn’t want out-of-date products in a shop. People will be put off by a page of latest news that hasn’t been updated in a while. They may even question if you are still in business.
A well-maintained website shows that you’re a good communicator. Customers who are looking for easy communication will appreciate your regular updates and clear messages. For help with Web Designers Belfast, contact a site like www.rycomarketing.co.uk/web-designers-northern-ireland/belfast/
A website that is attractive will encourage customers to return. It’s useful to think of a website as a store. You wouldn’t bother going back to the shop for a third visit if you found that all of the stock and display was still there a year later. You can keep your customers interested by adding sections such as What’s New, Latest News, Product Reviews and Updates.
New content on your website can help you rank higher in search engine results. Websites that produce new content have an advantage.
