The imagery that you choose to have on your website is incredibly important as it gives a visual impression of your products and services and of your business in general. A good Web Design Surrey company like https://www.akikodesign.com/design/web-and-digital can help support you in choosing the best way to display the images that you choose.
Here are some important factors to consider when using imagery on your website.
Relevance: Ensure that the images that you use on your website are relevant to the written content and are appropriate for the brand image that you are trying to achieve. The images should support the written text and should help to enhance the message that you are sharing as well as provide clarity.
High Quality: Be sure to always use high-quality images. Blurry or pixelated images can make your website and, therefore, your company seem unprofessional. You should always compress your images to maintain quality on your site.
Alt Text: Include descriptive text for your images. This makes your website easier to access for those users who are visually impaired and also helps improve your SEO rankings as they provide context around the images to the search engines.
Mobile optimisation: All the images that you use need to be optimised for mobile devices. Mobile users make up a large percentage of traffic to websites and so needs to be factored into your image choices.
