Whether you are a new or experienced website designer, it is always good to recap the principles of good web design. Get them right and your websites will be more than just attractive digital brochures; in addition, they will guide customers through a desired journey to the call-to-action. Great design is a factor of function and if you get the form right, the function (conversions) will follow.

Here are some of the main principles that designers working on web design in Surrey, such as <a href=”https://www.akikodesign.com/design/web-and-digital/“>akikodesign.com/design/web-and-digital</a>, will focus on:

Placement and division

1. Place common elements close to each other for logical grouping.

2. Use familiar scenarios and layouts so that users are ready to engage with your design and feel a natural affinity with it. (Authority URL: https://lawsofux.com/jakobs-law/).

3. Divide content into small chunks so people can absorb it easily. Miller’s Law says that people can only hold around five pieces of information at any one time. If you overwhelm them, they will switch off. Keep it brief for the best results.

4. Flag up the first and last items in a sequence. The first words and the last are the ones people remember, so make them strong and highlight them for the best recall and attention.

Reassurance and recognition

Customers like to know that they are doing the right thing on their journey, so add prompts and confirmations along their way to confirm actions such as adding items to a cart or completing a sign-up. This provides reassurance.

Keep design simple

Good design is invariably simple and follows accepted conventions for familiar, quality design. This type of familiarity with layout and templates, for example, means that users can quickly get on board and feel an affinity with your website. The simpler and easier the site, the less work they need to do to engage with it. This is vital, as no one has the time, energy, or inclination to work out a complex site with an unusual design, layout, and functionality base unless they have a real reason to do so.