In today’s digital age, it is impossible to ignore or deny the significance of imagery. Imagery has become a part of our online presence, with social media platforms like Instagram and TikTok dedicated to sharing images (videos), and engaging in spontaneous conversations (Story updates).

It’s a good thing, after all an image is worth a thousand words.

Most businesses have a lot of images that represent their company, their team and their products, but they don’t know where to begin when it comes to selecting and uploading those images on their website. For help from Web Design Swansea, visit https://www.accent-adc.co.uk

Why are images important?

Reliability

Users will instantly trust your company or business when they can see the faces of your employees or you. As users, when we get a glimpse into the life of the office, and the people who work there, we feel like we know these individuals on some level. This makes buying from a business much more enjoyable.

Images appeal to our emotions and help us trust a business or product.

Images on your website can also provide you with other benefits, including:

• Images and visuals are more memorable than just words
• Images are a great way to add more SEO-friendly data and information. The embedded information is crucial for letting search engine spiders know what your website is about.
• Consistency in all touchpoints. By using images on your site, you can create a visual style that you can use across all touchpoints from email marketing to social media.
• Images can help you create a smoother website and break up large chunks of text and content.

It is clear that using images on your website will help you create a more user-friendly and conversion-oriented interface. How can you ensure that the benefits of using images on your site are as good as they seem?

How to Use Images Effectively

If you want your website to be seen by more people and increase conversions, it’s important that your images are SEO optimised. Google places a great deal of emphasis on the usability of your site and the images you upload.

You should ensure that you have used the correct keyword and alt tags for your images. This information is not visible to the user, but tells Google that your images are appropriate for that particular webpage.

It is important to add captions for accessibility. A short, concise description is sufficient to explain what the picture shows and why you need it on your website.

The layout and structure, or how the image is presented on the page, will determine how well it looks. This means that web designers should focus on the impact of the placement of images on the usability of a webpage, especially when it comes to multiple devices. Images should support text, not hide it. They should also be cropped to the correct resolution for crystal-clear and sharp images.