You have your shiny new website all set up, but only you know that it’s there! You can try sharing the link on your social media channels, but this can be time-consuming and your visitors are not necessarily looking for what you have to sell.
According to the BBC internet blog, search engine optimisation is all about meeting the needs of web users. It is not about tricking people to visit your site – they will just leave straight away if you don’t offer the product or service that they are looking for.
You don’t want just any old visitor. You want visitors who will buy what you are offering. Here are some tips on how to market your business using the web.
1. Do Your Homework
Get up to speed with the terminology. Learn how search engines work. You can outsource the work to a specialist company such as http://www.rycomarketing.ie/search-engine-optimisation-seo.html, but it helps if you can understand what they are saying to you. Learn the basic concepts, even if you do not have time for the fine detail.
2. Monitor How Things Are Going
There is no point in launching an advertising campaign if you do not have the systems in place to monitor if it is working. Install Google Analytics on your site so that you can build on your successes and not repeat mistakes. It provides detailed data on visitor acquisition and behaviour as well as on conversions to sales.
3. Consider Your Options Carefully
An SEO agency in Dublin will be able to talk you through your options. You can choose from several advertising options such as text ads, banner ads and native ads. Always start with the Google Search Network – it allows you access to 85% of all internet users worldwide.
4. Watch Where Your Visitors Land
Don’t link your ads to your home page – visitors don’t like it. Construct a special landing page which includes your AdWords conversion codes and convert visitors into customers. If you are promoting a particular post or product, you should link directly to that.
5. Keep an Eye on Things
Ad campaigns are active and evolving entities. You don’t just set them up and forget about them. Use the data provided by Google Analytics to continually fine-tune your campaigns for maximum results.a
